What We Do

Integrity, authenticity, and a genuine desire
to see our community THRIVE.

We’re proud to collaborate with clients throughout Hawaiʻi, united by shared values.

Whether it’s addressing key sustainability issues, creating educational opportunities through the power of community, rooting scientific advancement in connection to place and people, or helping families build their dreams — this is the impact Pa'akai Communications is built for.

What We Offer

Strategy. Storytelling. Outreach. Execution.

Paʻakai Communications is a full-service communications and community relations firm. From strategy and materials development to deployment, we can help with any or every aspect of your marketing and communications needs.

Integrated Strategy and Project Management

Proactive, forward-looking guidance and planning that integrates organizational goals, strengths, and resources with situational context to achieve specific communications objectives. Ongoing organization and accountability support to ensure successful execution.

  • Counsel on pertinent community, policy, and political factors

  • Strategic communications planning including strategy, tactics, deliverables, and metrics of success

  • Project management to coordinate collaboration and ensure deadlines are met at the appropriate standard of quality


Community Relations

Strategy and execution for cultivating pilina and resolving conflict through building reciprocal relationships, trust, and shared understanding. Materials development and facilitation for:

  • 1:1 stakeholder conversations

  • Small group conversations

  • Public meetings

  • Internal stakeholder management

  • Storytelling and narrative management


Stakeholder Engagement

Community engagement, data collection, and research geared toward deeper understanding and insight to inform organizational, governmental, and sector-wide strategy and messaging.

  • Community listening and group facilitation

  • Focus group facilitation

  • Key stakeholder engagement

  • Survey design and distribution

  • Qualitative and quantitative analysis

  • Post-research share out of results


Brand and Message Development

Brand and messaging development that authentically represents organizations and deeply resonates with internal and external stakeholders.

  • Stakeholder mapping

  • Visual identity development including logo design and brand kit

  • Mission, vision, and core messaging articulation

  • Audience-specific talking points

  • Collateral materials (business cards, letterhead, brochures, presentation decks, etc.)


Media Relations

Full service media relations to increase organization visibility, promote events and initiatives, and further causes.

  • Messaging development

  • News release and media advisory drafting and distribution

  • Interview booking

  • Op ed drafting and placement

  • Fact sheet creation

  • Media training

  • Press kit development


Digital Media and Website Development

Digital presence development that dovetails seamlessly into general communications strategy by reinforcing brand ad voice; and driving awareness and engagement; and telling compelling stories.

  • Social media strategy, analysis, content creation, and account management

  • Managing social media influencer and collaboration posts

  • Website audit and development

  • Still photography and video asset production


Crisis Communications

Rapid-response communications services in the event of an unforeseen crisis scenario. Examples of such a crisis scenario may include natural disasters, worksite accidents, legal actions, or other unplanned adverse events that require a heightened level of response and communications support.

  • Strategic counsel

  • Stakeholder management

  • Drafting and distributing news releases

  • Research and fact checking

  • Drafting holding statements; responding to media inquiries

Ready to chat?

If you have an idea, project, business, or organization that you seek to amplify for the benefit of our community, we’d love to connect with you. Communication is so often critical to the success of an initiative. Let us support you in doing it in the most pono way.