Case Study: Hawaiʻi Climate Advisory Team

Integrated Strategy and Project Management
Written By Olivia Cropper

The Hawaiʻi Climate Advisory Team (CAT) was convened by Governor Josh Green, M.D. to develop community-informed policy recommendations to drive disaster resilience and response policies for the 2025 legislative session. Paʻakai acted as a thought partner in developing a holistic approach to communications strategy and providing full service execution to increase public awareness and advance the CAT's legislative agenda. Paʻakai's work included:

  • Development of brand, key messaging, and collateral materials

  • Report creation and presentation of the CAT's research findings and policy recommendations

  • Multi-phase strategic communications planning including evolving messaging through research, recommendations, and advocacy initiatives

  • Media relations including 384 media mentions; 3.63M+ total potential audience reached; and coverage in The Guardian, The Associated Press, Yahoo! News, The New York Times Opinion Section, Star-Advertiser, Civil Beat, Hawaiʻi News Now, Hawaiʻi Public Radio

  • Advocacy coordination including legislative bill tracking and drafting 32 written testimonies

  • Digital communications management including website, e-newsletter, and paid social media campaigns resulting in 6K+ website visits, 647K+ video views, and 482K+ ad impressions

  • Organizing stakeholder engagement through virtual meetings and digital comment forms that engaged 200+ community members

Olivia Cropper
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