Case Study: Hoʻūlu Lahaina Unity Gathering
On January 20, 2024, Lele Aloha hosted the Hoʻūlu Lahaina Unity Gathering to create a space for community members to experience collective healing and show support for those affected by the August 2023 wildfires. Paʻakai provided media relations support including:
Drafting key messages, press kit, and fact sheets
Pitching earned media
Booking local and national interviews across tv, radio, online, and print outlets
Coordinating a social media influencer and partner organization campaign
The event was a success with thousands participating; front page Honolulu Star Advertiser coverage; and press in attendance from across the state and country.
